# Moataz Farid

> Founder and operator. Notes on building companies.

> Generated by All in One SEO v5.0.4, this is an llms.txt file, used by LLMs to index the site.

## Sitemaps

- [XML Sitemap](https://moatazfarid.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://moatazfarid.com/blog/): A founder writing about sales and customers, hiring and leadership, technology and AI, and the move from technical work to running a business.
- [Why reputation is not the same as leadership](https://moatazfarid.com/reputation-is-not-leadership/): What I got wrong hiring managers, and the evidence I look for now: ownership, reliability, communication and developing other people.
- [When the right sales decision is “you shouldn’t buy this yet”](https://moatazfarid.com/when-the-right-sales-decision-is-not-yet/): A payment company asked for more test automation. Why we recommended something different, and why I think saying "not yet" builds trust.
- [Technical excellence wasn’t enough to build a company](https://moatazfarid.com/technical-excellence-wasnt-enough/): What changed when I moved from software quality and performance engineering to running EhsanLab, and the question I now ask first.

## Pages

- [Home](https://moatazfarid.com/): Moataz Farid, founder and CEO of EhsanLab, writes about building a company: customer trust, sales, leadership, technology and growth.
- [عن رحلتي](https://moatazfarid.com/ar/about-ar/): من جودة البرمجيات وهندسة الأداء إلى إدارة إحسان لاب: ما أتعلمه عن العملاء والناس والنمو.
- [الرئيسية](https://moatazfarid.com/ar/): مقالات من مؤسس إحسان لاب ومديرها التنفيذي عن بناء الشركات: ثقة العملاء، والمبيعات، والقيادة، والتكنولوجيا، والنمو.
- [About](https://moatazfarid.com/about/): From software quality and performance engineering to running EhsanLab: what Moataz Farid is learning about customers, people and growth.

## Categories

- [Building a Business](https://moatazfarid.com/category/building-a-business/): Decisions, systems and trade-offs behind a company that lasts.
- [Customers & Sales](https://moatazfarid.com/category/customers-sales/): Earning trust, diagnosing needs and selling what actually helps.
- [People & Leadership](https://moatazfarid.com/category/people-leadership/): Hiring, delegation and developing people who take ownership.