Founder of EhsanLab
I’m Moataz Farid, founder and CEO of EhsanLab, a technology-services company. This is where I share what I’m learning about building companies, serving customers, and helping people take ownership.
Software quality, performance engineering and test automation. I believed technical excellence would be enough.
Starting EhsanLab showed me that customers, sales and people need as much care as the technical work.
Building the people, relationships and systems that let the company deliver well without depending on me for everything.
My professional background is in software quality engineering, performance testing, test automation, and testing transformation. I’ve worked on complex delivery problems where the answer involved more than choosing a tool or writing a script.
That work taught me to ask what a customer is actually trying to achieve, whether an approach fits the situation, and whether a team can sustain it after the engagement ends.
Running EhsanLab has expanded my work into customer relationships, hiring, delivery leadership, founder-led sales, delegation, and company operations.
I’m especially interested in the transition from being an expert who does excellent work to building an organization that can do excellent work consistently.
Sales, marketing, scaling, product businesses, and AI-enabled process improvement are areas I’m actively developing. When I write about them, I share the question I’m working through and the evidence behind my current view.
qaSoftware quality engineeringearnedperfPerformance and load testingearnedautoTest automation strategyearnedopsRunning EhsanLab day to dayin practicesalesFounder-led salesin practicepeopleHiring and delegationin practicegrowthMarketing and scalinglearningaiAI in everyday operationslearningA principle to practise
I believe growth and profitability can coexist with care for customers, employee development, and ethical behavior. As a Muslim entrepreneur, Ihsan shapes how I try to approach those responsibilities.
I’m not an Islamic scholar. I write about my own business decisions and learning, and defer questions that require religious scholarship to qualified scholars.
Can we sell this service to this customer?
Should we, and will it actually help them?
Diagnose first, then recommend what fits, even when that means “not yet”.
If you’re building a business or making the transition from technical work to leadership, I hope these notes give you something useful to think with.